Understanding Your Web Presence

Three Tips for Marketing Your Business on Social Media Like a Pro

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Almost 80 percent of the adult population has at least one social media account, which is around 1.96 billion people. As a free platform, social media offers an effective way to reach a large group of people. If you have a social media account for your business, you’re on the right path. Learn how to maximize your account and market your business on social media like a pro.

Choose the Right Platform

Make certain you are choosing the right platform to market on. Examine your business model to see which demographic your products or services are primarily designed to serve. This is important because certain demographics tend to use certain applications more than others.

For example, if you’re looking to target professionals and other business owners, focus your efforts on LinkedIn. For a tech savvy, innovative group, look towards Twitter, and for teens, Instagram and Snapchat. While you can have an account on any platform, choosing one specific to your audience can be more effective.

Make It Worthwhile

If you want people to be interested in your social media account, you need to make it worth their while. A great way to do this is to offer some type of incentive. For example, a restaurant could use the platform to advertise a menu item of the week.

Details about the item would only be released on social media and any customer that came in and mentioned the post would receive some form of a discount, such as 10% off their meal. This gives your customer base a reason to consistently check your social media account, which is important to reaching a larger audience.

Be Straightforward

One of the reasons so many people enjoy social media is that it is very straightforward. Users can log on, see short bursts about what their friends are doing, look at pictures, and easily access other information. If your efforts aren’t in line with this theme, people likely won’t take the time to follow you.

Keep all your content short and straightforward. Avoid messages that must span over more than one post. If you have a lot of information to share, it’s much better to include a hyperlink. By following this theme, you can ensure that more people are actually reading what you’re sending out.

If you aren’t getting the most out of your social media efforts, it’s time to reboot. Consider pairing with a marketing firm who is familiar with the different platforms to revamp your efforts.

7 Tips for Designing Your Medical Website

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If you are designing your first website for your medical practice, you probably have a lot of questions. Fortunately, you do not have to be a professional to add a personal touch to your website. These tips will help you determine the best way to promote your services online.

1. Use your website to promote local events.

One of the best ways to reach out and appeal to search engine optimization is to discuss local events on your website. Using headlines like “health fair in Los Angeles” is helpful for attracting readers and educating your patients.

2. Include photos of yourself and your employees.

When people look for a new doctor, they want to see who they will be seeing. A friendly picture of you and your personnel smiling will provide a warm welcome.

3. Use social media profiles and groups to your advantage.

Do not forget to include links to social media profiles for your practice on your website, and also make sure to link to your website on your social media profiles. Bring attention to your new website in areas where you already have attention.

4. Incorporate ways to interact with your readers.

The best way to get your readers to show an interest in your website is to offer something in return. Interaction can include regular Q&A sessions or even a form patients can use to schedule appointments.

5. Put your website on your business cards.

Putting your URL on your business card reminds patients that you have a website, and it gives them another place to look for information in case they have questions or concerns.

6. Create a blog to go with your website.

Your website needs frequent updating to stay current and to get the results you want on search engines. The best way to achieve your goals is to update your blog regularly with topics related to your practice and medical-related topics that will answer client questions.

7. Ask for reviews and testimonials.

One of the best ways to reach new patients is to seek out the opinions of existing ones. You can ask your patients to review their visits on your website or via email so that you can post testimonials to back you up.

Web design is a tricky subject, but it is also important to remember to add a human touch to your site. The more personable and professional you are, the more you will appeal to patients.

You Can Become A Successful Mom Business Influencer In Your Field

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When you have been working in your industry for a number of years and perhaps you have your own business now, you amass a lot of information that new to the industry people want. In this way, you can become a successful business resource for moms. There are many working moms and those who want to start a business from home and they all are looking for information. You can be that source of information and enhance your own business profile doing so.

Brand Authority

Just like with the huge corporations, customers and clients find you through your brand. This can be anything from your logo, blogs, videos, merchandise you sell or offer for free and much more. They are all designed to promote you to potential customers or clients and give off a professional feel. Brand authority is also about what type of content you are providing your customers with. If you give informational content like articles, blogs or videos, the quality of those content pieces must be eye-catching and like nothing else on the market.

Are you giving your customers value for their time or money? What information are you giving that no one else is? You also need to interact with those posting on your social media channels. This could mean posting new blogs or videos daily or weekly answering their questions, or simply answering their comments in the comment section.

Influence Your Niche

In order to be an influencer in your niche, you need to know everything that is going on in that niche at any given time. This means, keeping abreast of the latest developments, technologies, new techniques or products that are available. You can also connect to others in your niche that are influencers themselves and guest post or comment on their blogs or videos. It is a good idea to collaborate pieces and then post pieces that contain something a little different than the other one to encourage people checking you out.

If you have been in your industry for awhile, you might want to hold classes or conferences for others new to the industry or other experts to exchange ideas. When clients see you in person and get the chance to learn from you, you are increasing your brand authority and influencing your niche in new ways.

It’s the quality of information and your willingness to interact with your customers and followers that will increase your chances of becoming an influencer in your industry. Your followers and customers are who will decide if you are someone others should pay attention to.  

2 Major Social-Media Mistakes That Can Be Toxic for a Business

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Social-media participation is a must for any modern business. No company can expect to connect to their core audience and be optimally marketing their products and services if they are not on social media. This is simply the way that marketing is these days, and the good news is that social-media forums are generally free to be on. Investing in well-written posts and social-media management is worth its weight in gold for a company’s bottom line, though. Whatever your preferences are when it comes to social media, be sure you are not making the following social-media faux pas that can spell disaster for your business.

Mistake #1: Posting but Never Interacting

A lot of companies post a lot of photographs, articles, and memes on social media. However, whenever their customers comment or try to interact with the posts, the company ignores the customers. While some companies decide to go in this direction because it can seem impossible to reply to every single comment, you should know that your customers want to be acknowledged. Interaction can make the difference between a casual follower and an enthusiastic one.

Instead of ignoring your customers, interact as often as possible. An example of how responding to fans has really helped enhance a brand is the widespread appeal of Esther the Wonder Pig. Although the page has millions of followers, the author who runs the page responds to several people on each thread, and this shows people that they are heard and appreciated. If you can’t respond to each comment, at least click on the comments if you can.

Mistake #2: Mocking a Group of People

A lot of companies have inadvertently offended their core customers by posting something that they meant as an innocent joke only to find that their customers were highly offended by the post. Some of these posts may make you roll your eyes at how obviously offensive they are while others may be more subtly offensive. In any case, always consider social-media posts from multiple perspectives and never openly mock any group of people that may be already ostracized in society. Stay away from jokes about religion, ethnicity, size, race, class, ability, age, or other personal attributes.

Finally, keep in mind that social-media mistakes should be addressed if they are offensive to your customers. It’s not enough to simply delete a post, especially one that has attracted a lot of comments. Your customers and followers invest a lot into posts that they are following, and they can feel alienated and angry if the posts they thoughtfully made disappear. Address any mistakes head-on with a sincere apology and an explanation of what you will do to ensure that your company does not repeat its mistake.

Talk to a digital-marketing services company for more advice. 

FAQ About Marketing Through IP Targeting

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Are you looking for an effective online marketing method to advertise your business? You might want to consider a method that is known as Internet Protocol (IP) targeting. You will enjoy a few benefits over other online marketing methods by opting for IP targeting. Take a look at this article for the answers to important questions that you might have in regards to marketing your business via IP targeting.

What is IP Targeting?

IP targeting is one of the smartest ways to advertise your business to a specific group of people. You will be asked by the marketing company for a list of contact information for the people you want to reach online. For instance, the information will likely include names, addresses, telephone numbers, cities, and states. The marketing company will then look up IP addresses that are associated with the information that you provided, which you can then use for advertising purposes.

Can Specific People Be Targeted?

The perk of IP targeting is that your advertisement will only be sent to the people of your choice. When you provide contact information to the marketing company, simply only request IP addresses for the people that you want to reach. You can request multiple IP address lists for different campaigns that you are running.

Can Targets Always Be Reached?

You will never have to worry about any of your targets not seeing your advertisements. The great thing about IP targeting is that your advertisements will not be able to be erased or deleted before reaching anyone. IP addresses are actually stored on a server, which most people have no access to unless they own the server. Due to the IP addresses being on a server, you will not have to worry about your advertisements being deleted if someone happens to delete the cookies on their computer. The only way that a target will not see your advertisements is if he or she does not use the internet.

Is Sending the Advertisements Legal?

You will not get into any legal trouble by sending IP targeted advertisements. The people being targeted will basically be customers who have joined mailing list, or potential customers who joined the list. You can also opt for purchasing mailing lists if you don’t have any contact information for prospective targets. Get in touch with a marketing company so you can begin advertising your business through the method of IP targeting.

3 Convincing Reasons For Your Business To Use Custom Software

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If you have your own business, you are most likely aware of the many different types of software that are readily available. So if that’s the case, why would you even consider having your software custom designed? There are actually many benefits for doing this, including these three convincing reasons for your business to use custom software. 

Better Protection 

Did you know that 80% of the companies in the United States have been hacked? Sometimes, getting hacked or getting a computer virus happens because the software is vulnerable to such attacks. Some of the most hacked software includes:

  • Adobe Reader
  • Apple QuickTime
  • Microsoft Office
  • Internet Explorer

When you look into custom software development solutions as opposed to looking at buying software right off the shelf, you may be decreasing your risk of getting hacked. Software that gets used by several businesses can be at risk for more external threats, including hackers and viruses. In order to increase your protection when it comes to the type of software your business uses, working with a custom software developer is a great way to do it. 

Enhanced Scalability

What happens when you buy ready-made software for your business only to discover a year later that it is no longer adequate for your expanded workload? With custom software, this usually never happens. By getting custom software, developers will have the ability to maintain and enhance the scalability of your software as your business grows. Another advantage of custom software is that you won’t have to train your staff all over again, as you would need to when buying a different type of software altogether. 

Custom Made

Possibly one of the most annoying parts of buying software off the shelf is that you spend money on a lot of features that you don’t want or need. In contrast, custom software contains only features that you need for your business. In other words, you get exactly what you pay for. Besides that, while still in the development process, if you find a feature of your custom software that is not as user friendly as you would like it to be, the software designer can simply tweak it to your liking. 

If you own a business and can’t find the exact kind of software already on the market that suits all of your needs, consider choosing a custom software solution. With the ability to have it custom made without any unnecessary features, enhanced scalability, and better protection, it may be the perfect solution for the software needs of your business. 

Setting Up A New Business And Utilizing The Internet

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Starting a business can have a lot of unexpected expenses, but there are some free and easy ways to create a web presence and market your business. You don’t have to spend a ton of money to get people into your business, or to advertise the different services you offer.

You will want to start a website for your company, create a brand, and start marketing yourself online. Here are a few affordable things to consider when you are creating your web presence.

Affordable Domain Hosting

If you are somewhat computer savvy and you can follow a step-by-step guide to create a website, find an affordable domain hosting provider. You can set up your website quickly, with all of the basic information needed to reach consumers. You can use infographics templates to make the website look great, and you’ll want to apply SEO marketing tactics.

If you don’t think you can manage the site on your own, pick out some infographics that you want for your business brand image, and then have a web design company create a site for you.

Social Media Marketing

Social media is an easy way to get information about your business out to people in your local area, and to direct them to your website. You can set up social media pages for free, and start by attracting followers you know. Ask them to spread the word and like your pages. You may want to pay to run advertisements that help you get more followers.

This is a great way to reach thousands of people at once, letting them know about promotions or discounts that are available.

Online Advertising

You can pay for online marketing at a very affordable price. You want to pay for advertising space on sites like Facebook and Twitter, for search engines, and with satellite radio. You may also want to do online ads with local online newspapers and blogs.

People are constantly on their smart phones, computers, tablets, and other mobile devices while accessing the Internet. You can reach all of these people to get new clientele at a very low cost with the listed advertising options. If you don’t know a lot about the Internet and how to get people to your webpage, you should consider getting help with the setup and management of your company site, including infographic templates, and social media pages to ensure you are maximizing the potential.

2 Ways You Can Boost Traffic To Your Website

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If you are an online marketer, getting more traffic to your website should be a top priority. If you are having problems in this area, there are things you can do. It does take time, but if you are persistent, you should see the amount of people visiting your website growing.

Guest Blogging and Backlinks

Guest blogging is a great way to get your website visible to many people. You cannot guest post on any blog, however. You should choose a blog that is in your niche, as well as one that is very successful. The more visitors the blog receives the better.

Contact the blog owner and ask them if you can guest post. Many of them will agree to let you, if your post is written well, and is useful to readers. Write the article and send it to them. If they like it, they will put it up on their blog, along with your byline where you can list your website address.

When someone clicks on your website address this is known as a backlink, because these links are directed back to your website.  Many search engines give websites that use backlinks more credit, especially if you have a number of good quality backlinks, and websites you link to are relevant.

When search engines look at your website and calculate its relevance to a keyword, they look at how many quality backlinks are on your site. For this reason, the links on your website should come from sites that are in your niche. For example, if you have a dog rescue website, the backlink should come from a website about dogs.

Other places you can use backlinks are in forum postings, article directories, and social bookmarking websites.

Inbound Links

A great way to increase the traffic to your website is by developing inbound links to your site. One way you can do this is to include syndication and sharing buttons on your website. If someone reads an article on your site they like, they can click the share button, enter in the email address of the person they want to share it with, and your link is sent to them. If they like the article also, they will click the link, and go to your website. They may find another article they like, and hit the share button.

Another way you can get inbound links is by posting in forums that are in your department. Make sure your posts are helpful, and the forum allows you to put a link in your signature.

You could write press releases optimized for keywords that someone would use to find a website like yours, and include links to your website in the press release. When you finish writing it, distribute it, this will create website links from sites that have high traffic back to your website.

Once you increase the traffic to your website, you need to keep your visitors there. Post a few times a week or every day, and change the lengths of your posts. Someone does not always want to read a long posts. You can also hire a website designer that does online marketing to design your website in a way that is more enticing to your visitors.